Elizabeth is a senior copywriter at Powerhouse Group. She has 15+ years of experience in developing and executing global integrated marketing plans to support business priorities and brand-building. Her industry expertise includes marketing for healthcare technology, financial services, business services, and the public sector for clients including Xerox and Salesforce Health Cloud. She has experience in creating external communications, developing messaging and executive talking points, crisis communications, event strategy, and international operations marketing.
Elizabeth's passion is in storytelling to drive brand awareness, secure visibility for key executives, and to clearly articulate the benefits of products and services. She leverages her strong critical thinking skills and a deep understanding of client products, services, and business objectives to craft authentic and compelling stories on behalf of Powerhouse Group clients.
Elizabeth holds a Bachelor of Arts in Communication from the State University of New York at Geneseo.