It starts with a spark. Your business idea. A company to launch. A new product to promote. Powerhouse Group provides marketing and communication strategies to support your business at any stage of the journey.
It all starts with a vision … and then a plan to get there. The team at Powerhouse Group has supported start-ups, small and medium-sized businesses, and national brands with smart, results-oriented marcom strategies. We listen. We ask questions. We formulate customized marketing plans aligned with specific business objectives. Powerhouse applies the core pillars and principles of marketing to build best-in-class marketing and communication strategies and plans.
People need and want your product or service. But who are they exactly? What do they care about? Who do they follow? How much can they spend? A lot is riding on knowing the answers to these and other questions. Powerhouse Group market research delivers insights to guide your plans, help you make informed decisions and ensure you get the greatest marketing ROI. We research market and search trends, competitive landscapes, product preferences and other important factors. We conduct online research, surveys, discussion groups, interviews and SWOT analyses, with reporting and recommendations based on findings.
cam·paign / kamˈpān / noun: an organized course of action to achieve a goal. Your target customers use social media, and shop and search for products and services in many different ways. An effective marketing program leverages multiple tactics to reach the desired audiences. The components of a successful 360 campaign often include a mix of digital, social, PR, and events. There are a lot of moving parts to manage, including results analysis and lead management. Powerhouse is a partner you can count on for the right roadmap to reach your destination and achieve your goals.
Exciting business ideas often need a boost to blossom. Do you need help with proof of concept? Does your business have a clear value proposition? Do you require a reliable sounding board to discuss business challenges or strategic growth opportunities? Powerhouse Group and our highly experienced partners recognize that business development is equal parts art and science. Our team draws on multidisciplinary expertise to offer fresh perspectives, and provide constructive feedback and recommendations for how to build on what you have started to lay a strong foundation for future growth.
